The war over customers between Google and Microsoft continues, this time its Microsoft firing the opening shots with a new tool that helps makes importing a Gmail account to Outlook simple! The process is easy and for those Gmail users who thought that they were trapped this is a way out. Microsoft have provided step by step directions to complete the process, but basically all that is required is that the two accounts are connected using the OAuth features. Obviously, an Outlook account is required in order for this to happen and that means signing up for new account for some.
Once connected the user is able to import everything from Gmail including emails and contacts. The overall structure of the inbox remains the same as the user is able to send and receive emails through the Gmail account but in the Windows based Outlook, which is great for anyone using a Windows 8 powered device. Microsoft believes that there is a feeling of discontent amongst Google users following the results produced by several polls and studies. Security, privacy and advertising have a major influence in how users react to services. It seems now the ball is well in Google’s court now, how will they react?