On demand television is a growing business and for the BBC this represents and chance to offer content to a wide ranging audience. The problem is that the catch service only lasts for seven days, which means it is to miss an important documentary or an episode from a drama. Fortunately the BBC have been mindful of this and it seems that the catch up period will be increased from seven days to thirty days. This proposal has been approved by the BBC Trust and therefore it should be going ahead.
According to the BBC Trust Vice Chairman Diane Coyle, she said in the BBC Trust press release, that;
With an average of 10.7 million programme requests every day, BBC iPlayer is highly valued by audiences and has been a phenomenal success since it launched six years ago. It is important that iPlayer continues to evolve and meet the expectations of users. We have conducted a thorough assessment of these proposals, including taking independent advice from Ofcom, and concluded that this is a sensible move that will benefit audiences and provide a clearer and more consistent catch-up service.
It has to be pointed out here that these are only plans and as we know plans can change at a moments notice, but if this goes ahead it will not be until the summer and that is a few months yet.
Source: BBC Trust