With more and more sensitive data going digital, companies, individuals and websites are always on the lookout for ways to make their online activities as secure and as safe as possible.
Though there are many ways in which your online life can be breached by hackers and malware, one thing that many of us fear the most is having our credit or debit card information and personal details stolen when shopping online.
As its in every e-commerce site’s interest to reassure their customers and protect them from any potential threats, SSL certificates are fast becoming a must have for all responsible e-commerce sites and if you haven’t invested in an SSL certificate yet, you could be losing out on valuable business and leaving your customers open to attack.
What is an SSL certificate?
Next time you’re on a website that asks you to enter sensitive information, have a look at the address bar. If there is an ‘s’ following the http part of the code, or a padlock icon near the address bar, the website is secure and you can enter your information in confidence.
The SSL certificate itself is a bit of code on your web server that provides security for online communications by enabling the encryption of all sensitive information that users enter into your website.
By scrambling the data in this way, you are effectively creating a private communication channel on your website, preventing hackers from accessing sensitive information.
Why is it important?
With online security breaches now big news – just take a look at the coverage of the recent Heartbleed bug for instance – online shoppers are getting wise to security and will often check a website to ensure that it is secure before making a purchase.
By investing in an SSL certificate, you can increase their confidence in your site, encouraging them to spend and helping to keep them safe as they do so.
How can you get an SSL certificate?
Acquiring an SSL certificate is very straightforward, all you need to do is get in touch with a company that specialises in arranging them and they’ll do the rest for you.
Though you may be able to find a free SSL cert, it’s always preferable to invest in the best protection you can afford in order to keep your site secure and your customers safe.