A long time ago placing a message into a bottle and throwing it into the sea while hoping for the best, was the only way to let people know that you were still alive. However, there is hardly anywhere on the planet where you cannot make a connection either by mail, phone or email. So this makes the message in a bottle obsolete, or does it? In Argentina they see it differently and think that a bottle of beer is not only able to deliver some cool amber liquid, it could deliver a message too via a QR Code!
Simply, buy a beer and get the app. Scan the QR code, record your short Snapchat style message and deliver it to the person to need to speak to. It saves any face to face confrontations and they get a free beer in the process, everyone is happy. Well nearly everyone! It is the brain child of brewery Andes and the ad agency Del Campo Saatchi & Saatchi. To see how it would work they have produced a video and the results are simply amazing. So the question has to be, what message you deliver via a QR code on a bottle of beer?
Source: AD Heaven On YouTube