Somehow this marketing message is lost in translation!

The idea of a sale is for the retailer to sell off their old stock and for the consumer to grab a great bargain, in short everyone is happy! However, this store on the Shinsaibashi Shopping Street in Osaka, Japan have translated their sale signs into English no doubt to attract foreign shoppers grab a bargain. Yet, it seems that a rather rude word has somehow managed to sneak into the translation and onto the sale signs. How cool would that be on Oxford Street, London? This great story was found on the Language Log, check it out soon.