As the technology and overall quality of devices like tablets and smartphones has improved massively during the last ten years, so individual parts of these devices – such as the screen displays for one example – have also undergone significant changes and improvements. The screens featured with these devices now are unrecognisable from those of the phones available just a decade ago, and that has had a major influence on the current generation of users.
Although the screens available with the major Android and iOS smartphones are still inevitably considerably smaller than those that are on offer with laptop or desktop PCs – or with televisions – this has not prevented them being used by younger people for things like playing games or watching videos: activities which are entirely visual. Perhaps the biggest reason for this is that major smartphone manufacturers like Samsung and Apple have developed technologies – for example Super AMOLED technology and touch screen – that compensate for this size differentiation. Apple is widely considered to have popularised modern touch screen technology with its iPhone and this enables the user to simply tap the screen to interact with the content displayed by it. Super AMOLED technology took things further by embedding the capacitive touch screen layer within the screen instead of this being laid over the top of it and has helped further enhance picture quality while reducing the strain on the battery. These technological advances have ensured that smartphones and tablets can be used for gaming, online casino or sports betting and viewing video or data content without the visual quality being overly affected.
Indeed, these days it has become common for people to move seamlessly between different devices – having a smartphone or tablet on the go at the same time as a computer or television: which is referred to as ‘multi screening’. This makes for a more convenient, flexible form of working, allowing people to share work files and other content, allowing people to store files on the device most suitable for their purposes. Multi screening has also changed the way we consume content, as people nowadays frequently use a computer to stream a show or film while also using their phones to discuss it on a social media site . This means those marketing films and television shows often seek to use social media to help promote them these days, so
that they can tap into this.
This applies to all companies, not just entertainment ones, as being able to master multi screen marketing is becoming essential to getting your product noticed. This means producing promotional content that is interesting enough to connect with this audience, while also being adaptable to the different screen sizes and companies are exploring various methods. One option is to exploit the fast connections between devices with a marketing strategy that gets the user to activate a website through their phone – the sort of multi screen interaction perfect for this generation.
We are unlikely to see multi screening decline at all in the coming years, because technology will continue to advance and is already central to our lives. Thus it is clearly something those hoping to attract our attentions will need to get to grips with, if they are to succeed in this aim.