If there is one thing you cannot say about Amazon, it has to be that they do not mind trying out new ideas and the latest idea is the fresh food delivery service that is based in East London. The service promises one hour delivery slots and if your order has been placed in time, you could have it the same day. You might think that the prices are going to be on the high side, but they are not, in fact after looking at the the product range the prices are quite comparable with other supermarkets.
There is a catch though, in order to shop with Amazon Fresh you will need a Prime Account costing £79 for the year and you will still have to pay a £6.99 per month subscription charge, so you will need to factor these costs into the overall bottom line price in order to come up with a comparable costing. However, this is more a lifestyle choice as you are able to pick from a wide range of products including those found in the cities popular food markets.
Discover a wide range of products including hand-butchered meat, freshly-caught fish & seafood, farm-fresh dairy & imported cheese, artisan baked goods, prepared foods, wines, spirits and more. You can browse a selection of stalls from Borough Market, hook the catch-of-the-day from well-known fishmongers across town, and treat yourself to a truffle from our local chocolatiers – even when the shops are closed, we’re still taking orders!
Orders placed before 1 pm will be delivered by 11 pm the same day, which is handy if you work late etc and cannot be bothered to go food shopping in the evening. Orders over £40 offer free delivery, which is another factor to think about when using this service, which is currently available in parts of North and East London.