There was time when the brand name Kodak and cameras went hand in hand together, but then came along digital photos and that was a nail in the Kodak coffin, the business was down, but certainly not out. Since then the business has had its ups and downs, but now they have come up with a clever way of bringing the Kodak brand right up to date and that is with the Ektra!
The Kodak Ektra has the looks and feel of a retro classic camera, but it is very much up to date. The Ektra is a smartphone that offers Kodak camera technology as one of the main features. This is a good move for Kodak as images are everything these days and there is no need to get that film developed either, this is better than instant photography.
ANDROID 6.0 (Marshmallow)
Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
13MP phase detection auto focus front-facing camera with F2.2 PDAF
Helio X20 2.3GHz Decacore processor with 3GB RAM
32GB memory, expandable with MicroSD cards
Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
Integrated high quality printing app
Super 8 Video Recorder
Integrated social media sharing
3000mAh, with USB 3.0 Type C fast charger
This is a smooth blend of the classic look of the Kodak 35mm rangefinder from the early forties with a leatherette covering, but underneath there is a whole lot of technology working to make this device work. The Ektra should be launching soon with a price tag of around £450 attached to it! Unlike the IM5 device, maybe the Ektra will launch Kodak back into the limelight once more.