IKEA matches Google relationship searches to products

IKEA has transformed many houses and apartments into homes due to its Swedish style and reasonable prices. Yet, even this popular retailer has to work hard to keep or even expand on its market share. So, what better way to translate those difficult names of products to pronounce with words that we are all familiar with.

IKEA have this great video that shows by using Google search to find English relationship related questions they have come up with some cool product names such as; How to get a girl like you, My mum can’t cook, How to have a happy relationship and My partner is selfish. You get the idea, so maybe now searching on Google for some handy relationship help might in fact help you to buy a new sofa!

Written by David Allen

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