During the recent Super Bowl game, the company behind the Oreo biscuits, proved that the micro blogging site Twitter could be used by businesses for marketing without a huge cost in advertising being thrown at them for the privilege. It was a tweet that went viral with some twenty thousand Twitter user retweeting or favouriting the post.
So, it would seem that the Oscars would be a great time to see if these results could be replicated for the little chocolate biscuit. Well it seems not, the Oreo attempt failed to impact on this occasion in fact Kellogg’s tried the same thing, with a Special K tweet, but this failed too. Should advertisers give up now? No, because using Twitter is easy and cheap, they simply have to keep the message short and sharp.
Source: Buzz Feed