It might not be the first time, but Google are hoping to create a directory just for business, it is going to be a place where businesses are able to create a sort of one stop shop feature. The business is able to create a cool online presence available through Google+, Maps and Search. Most Google users will be familiar with the services already being provided by Google, this is just a subtle addition that could provide more detailed information to consumers.
The new system will be based on the search giants AdWords platform, which is a really easy way for Google to compile this directory of businesses, as the business information is already available to use. As the directory grows, Google will able to use this data to provide precise information for searches. The business owner could take advantage of this early before it is dominated by those big business with big marketing budgets.
It is clear that a directory such this will be more useful for mobile users, as this data can delivered through the various Google services that people use while they are out and about. There is even an app available in Google Play, it is free and allows the user to update their data, share news, images and check the stats too, this is handy for people on move as they can update information and even add photos from events or shows from their Smartphone.
Basically, this is great for people who use Google Places you know the blue coloured app that provides you information local to where you are located at the time. It is a good idea, but you can see more businesses uses it than consumers at first, so maybe there is more for Google to do to make sure that this takes off and that means plenty of offers to get it off ground and into the hands of the Smartphone owning public.
Source: Google And Your Business