Ready to trade your 9-to-5 for a 24/7 glam empire? Beauty Store Simulator is the latest retail sim making waves, tasking you with transforming a humble shop into a New York City beauty destination.
Whether you’re a fan of the “cosy-yet-chaotic” management loop or just love organising lipsticks by shade, here’s the lowdown on what to expect.
The Gameplay Loop
You aren’t just a shopkeeper; you’re a mogul in the making. The game balances granular management with high-level strategy:
- Inventory Control: Stock over 80 types of products, from high-end serums to neon hair dyes and jewellery.
- Store Design: Fully customise your layout. Strategic shelving isn’t just for aesthetics—it controls customer flow and boosts sales.
- Dynamic Pricing: Be the “budget-friendly” local spot or a luxury boutique by adjusting prices based on demand and seasonal trends.
- The “Hustle” Mechanics: Scan items, handle cash/card payments, and keep an eye out for shoplifters (yes, you might need to hire security).
What’s New for 2026?
The game has recently expanded beyond just selling products. You can now:
- Expand into Services: Open a Hair Salon or Spa Section within your store to increase your revenue per customer.
- Influencer Collabs: Host live-streaming events with in-game influencers to trigger “hype spikes” and massive foot traffic.
- Staff Management: Hire cashiers, restockers, and cleaners so you can focus on the big-picture expansion.
How to Play
- PC/Mac: The full version is currently on Steam (published by PlayWay). If you want to try before you buy, keep an eye out for the free Prologue launching this week (February 5, 2026).
- Mobile: Look for Makeup Store Simulator on the Google Play Store for a similar on-the-go experience.
Pro-Tip: Watch your overhead! Early players have noted that NYC rent and shipping costs are no joke—keep your margins high and your restocking efficient to avoid going into the red.
Find out more here – https://novaragames.com/
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