TECHMASH

Tag: #ChopChopInc

  • Why Over 150,000 Gamers Are Wishlisting Chop Chop Inc.: The Woodworking Sim Where Physics Takes a Backseat

    Why Over 150,000 Gamers Are Wishlisting Chop Chop Inc.: The Woodworking Sim Where Physics Takes a Backseat

    In the world of craft-and-build simulation games, we’ve seen our fair share of cosy farming, industrial automation, and resource management. But in Chop Chop Inc., the world tends to turn upside down—because even though money doesn’t grow on trees (which would be boring anyway), the same can’t be said for metal, stone, and tech equipment!

    Developed by NullRef Entertainment, this quirky first-person crafting sim takes a wildly hilarious spin on the traditional resource loop. Here is why woodcutting enthusiasts and casual gamers alike are flocking to add it to their Steam wishlists.

    A Corporate Revenge Story Powered by Sawdust

    The game kicks off after you’re abruptly fired from the mega-furniture conglomerate Furnox Corp. Left with nothing but ambition, an axe, and a healthy dose of spite, you set out to build your own artisanal empire from the ground up.

    Your mission? Show your former employers who’s boss by transforming raw nature into fine furniture, establishing automated production lines, and expanding your HQ into a thriving business hub.

    Metal Trees, Wooden PCs, and Penguin Sledges

    Forget realistic forestry—Chop Chop Inc. embraces absolute creative chaos. As you explore its handcrafted world, you’ll discover trees made of stone, metal, and electricity. If it stands upright and looks even remotely choppable, it’s fair game for your axe.

    The absurdity doesn’t stop at raw materials, either. The crafting catalogue features hilariously unique, player-created designs and eccentric blueprints:

    • Wooden PCs: Highly prized for their “premium heat-conducting properties” (because who needs liquid cooling when you have pine?).
    • Penguin Sledges: Purpose-built for stranded Antarctic friends in need of stylish transport.
    • Wooden Weight Benches: Prove that splinters only make your workouts stronger while boosting your character stats.

    Whether you’re building traditional dining tables or over-engineering deeply unnecessary tech out of timber, the game rewards out-of-the-box thinking and sheer creative fun.

    Automation, Wacky Characters, and… Suspicious Ducks?

    As your business grows, you’ll transition from manual labour to complex, automated production lines. Chop down logs, process them into planks, craft high-value furniture sets, and ship them to the nearby city to upgrade urban infrastructure and unlock new customer groups.

    Along the way, you’ll interact with a cast of eccentric NPCs who can join your production chain. Just keep an eye out for the local ducks—word on the street is they’re up to something, and they definitely know more than they’re letting on.

    Over 150,000 Wishlists and Counting

    With over 150,000 wood enthusiasts already adding Chop Chop Inc. to their Steam wishlists, the excitement around this sawdust-spewing sandbox is reaching a fever pitch. If you’re a fan of management sims, quirky humour, and games that don’t take themselves too seriously, it’s time to sharpen your axe and join the movement.

    Head over to Steam today to add Chop Chop Inc. to your wishlist and prepare to build the most absurdly successful furniture empire the gaming world has ever seen!

    Find out more here

    #ChopChopInc #IndieGames #GamingNews #SteamWishlist #SimulationGames #CraftingSim #PCGaming #TechMash #NullRefEntertainment #IndieGameDev

  • Axe at the Ready: Build a Furniture Empire in Chop Chop Inc., Launching August 7th!

    Axe at the Ready: Build a Furniture Empire in Chop Chop Inc., Launching August 7th!

    If you’ve ever looked at a massive corporate furniture store and thought, “I could build better furniture than this with just a log and a dream,” then get your safety goggles ready.

    Chop Chop Inc., a charming new first-person woodcutting and craft-simulation game from NullRef Entertainment (formed by developers who previously worked on Endzone: A World Apart), is officially chopping its way onto PC via Steam on August 7th for just €12.99. Published by rokaplay, this indie gem invites you to declare all-out war on corporate mega-retailers using nothing but sharp tools, raw grit, and plenty of timber.

    Revenge is a Dish Best Served Wooden

    In Chop Chop Inc., your adventure begins after an unexpected layoff from Furnox Corp, a cold and uncaring furniture conglomerate. Left with no job, a trusty axe, and a doorstep overflowing with trees, you decide to turn spite into profit.

    What starts as a modest, one-man woodworking shop quickly scales into an automated manufacturing empire. You’ll chop down trees, process raw timber into usable planks, assemble furniture, and sell your creations to local townsfolk—all while steadily climbing the ladder to become the ultimate indie furniture tycoon.

    What Makes Chop Chop Inc. Stand Out?

    1. Total Lumber Freedom

    If it’s made of wood, it can be felled. Whether you’re harvesting a tiny sapling or tackling a giant ancient trunk, every piece of nature in front of you is fair game for your production line.

    2. Deeply Questionable (and Impressive) Designs

    Who says furniture needs to be traditional? In Chop Chop Inc., you aren’t limited to standard coffee tables and bookshelf units. As you progress, you’ll unlock blueprints for gloriously absurd creations:

    • The Wooden PC: Because wood has fantastic thermal properties… right?
    • The Wooden Weight Bench: Splinters build character, and bench presses build strength!

    3. Expand, Automate, and Conquer

    Manual labour will only get you so far. As your profits grow, you’ll reinvest in heavy machinery, fast-paced processing stations, and automated conveyor setups that turn rough handcrafted items into sleek, high-value designer collections.

    4. Weird Biomes & Mysterious Trees

    Your woodworking venture won’t stay local for long. Expanding your territory opens up strange new regions containing unexpected tree species, including stone, metal, and electric trees. Their origins remain a mystery—but your axe doesn’t care. Chop first, ask questions later!

    5. Stat Upgrades & Suspicious Ducks

    Your character isn’t just a static camera. You can work out on gym equipment to improve your strength and stamina, or cook stat-boosting meals over an open fire. Plus, you’ll meet a cast of eccentric local characters who can assist your production line… though you’ll definitely want to keep a close eye on the local duck population. They know something, and they aren’t talking.

    Launch Date & Details

    • Game: Chop Chop Inc.
    • Developer: NullRef Entertainment
    • Publisher: rokaplay
    • Release Date: August 7th, 2026
    • Platform: PC via Steam
    • Price: €12.99

    Whether you’re a fan of satisfying automation games, cosy crafting sims, or just want to chop down trees and build an empire out of pure spite for corporate giant Furnox, Chop Chop Inc. looks like a cut above the rest.

    Head over to Steam today to add Chop Chop Inc. to your wishlist before it launches on August 7th!

    Find out more here

    #ChopChopInc #IndieGames #SteamGames #GamingNews #SimulationGames #PCGaming #TechMash #IndieGameDev #WoodworkingSim #CraftingGames