Tag: #NullRefEntertainment

  • Why Over 150,000 Gamers Are Wishlisting Chop Chop Inc.: The Woodworking Sim Where Physics Takes a Backseat

    Why Over 150,000 Gamers Are Wishlisting Chop Chop Inc.: The Woodworking Sim Where Physics Takes a Backseat

    In the world of craft-and-build simulation games, we’ve seen our fair share of cosy farming, industrial automation, and resource management. But in Chop Chop Inc., the world tends to turn upside down—because even though money doesn’t grow on trees (which would be boring anyway), the same can’t be said for metal, stone, and tech equipment!

    Developed by NullRef Entertainment, this quirky first-person crafting sim takes a wildly hilarious spin on the traditional resource loop. Here is why woodcutting enthusiasts and casual gamers alike are flocking to add it to their Steam wishlists.

    A Corporate Revenge Story Powered by Sawdust

    The game kicks off after you’re abruptly fired from the mega-furniture conglomerate Furnox Corp. Left with nothing but ambition, an axe, and a healthy dose of spite, you set out to build your own artisanal empire from the ground up.

    Your mission? Show your former employers who’s boss by transforming raw nature into fine furniture, establishing automated production lines, and expanding your HQ into a thriving business hub.

    Metal Trees, Wooden PCs, and Penguin Sledges

    Forget realistic forestry—Chop Chop Inc. embraces absolute creative chaos. As you explore its handcrafted world, you’ll discover trees made of stone, metal, and electricity. If it stands upright and looks even remotely choppable, it’s fair game for your axe.

    The absurdity doesn’t stop at raw materials, either. The crafting catalogue features hilariously unique, player-created designs and eccentric blueprints:

    • Wooden PCs: Highly prized for their “premium heat-conducting properties” (because who needs liquid cooling when you have pine?).
    • Penguin Sledges: Purpose-built for stranded Antarctic friends in need of stylish transport.
    • Wooden Weight Benches: Prove that splinters only make your workouts stronger while boosting your character stats.

    Whether you’re building traditional dining tables or over-engineering deeply unnecessary tech out of timber, the game rewards out-of-the-box thinking and sheer creative fun.

    Automation, Wacky Characters, and… Suspicious Ducks?

    As your business grows, you’ll transition from manual labour to complex, automated production lines. Chop down logs, process them into planks, craft high-value furniture sets, and ship them to the nearby city to upgrade urban infrastructure and unlock new customer groups.

    Along the way, you’ll interact with a cast of eccentric NPCs who can join your production chain. Just keep an eye out for the local ducks—word on the street is they’re up to something, and they definitely know more than they’re letting on.

    Over 150,000 Wishlists and Counting

    With over 150,000 wood enthusiasts already adding Chop Chop Inc. to their Steam wishlists, the excitement around this sawdust-spewing sandbox is reaching a fever pitch. If you’re a fan of management sims, quirky humour, and games that don’t take themselves too seriously, it’s time to sharpen your axe and join the movement.

    Head over to Steam today to add Chop Chop Inc. to your wishlist and prepare to build the most absurdly successful furniture empire the gaming world has ever seen!

    Find out more here

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