Large scale graphics are used all around the world by businesses big and small and they have a lot of power when it comes to marketing. From notices of new businesses opening up, promotions which are about to begin, new products and even announcements, we use large scale graphics for a wide variety of tasks. These eye-catching visuals can capture attention and convey important messages effectively, making them an essential tool in any marketing strategy.

To keep your brand ahead in a competitive market, it’s crucial to stay updated with the latest design innovations. Incorporating 2024 design trends into your large-scale graphics can give your brand a contemporary edge and ensure that your marketing materials stand out. These trends often reflect current aesthetics and consumer preferences, which can enhance the relevance and impact of your visual communications. By aligning your graphics with the latest design trends, you not only maintain a fresh and modern brand image but also engage your audience more effectively.

Over the years we have become experts at producing high quality and impactful graphics, and today we are going to dig a little deeper into the secrets of producing such a graphic.

Printer

The first thing we must deal with here is the importance of a high quality printer in order to product these large graphics. Companies like Konica Minolta are responsible for providing these high end printing systems which are used for the production of the graphics, and without them we wouldn’t be able to produce the phenomenal designs which we can.

The Magic Number

The most important aspect of creating these large designs is the image quality, if you get that wrong then you will lose all of the impact which you were hoping to create. The magic number here is 300, this refers to 300DPI which is the optimum quality for large scale graphics. Anything less than this results in low quality, blurred and poorly colored images.

Fonts

We have learned a lot about fonts in recent years and the most important breakthrough was realizing that fonts have a direct impact on the psyche of those who are reading it. This is why we focus on using simple and easy to read fonts, which also tell a story. Matching up the style of the font with the message that is being given is a key area of large graphic design. The process of choosing the right font is detailed and nuanced, often requiring resources like https://blkbk.ink/ for inspiration and guidance. By leveraging the power of thoughtfully selected fonts, designers can create more engaging and effective visual communications, ultimately influencing the audience’s perception and emotional response.

Space

The space of the image is often something which causes great consternation amongst marketers, and there is a temptation to fill up the space. Unfortunately however, given how much time a large scale graphic is likely to be looked at, filling up the space can result in lost information or failure to make an impact. This is why playing with the space and moving the key areas of the graphic around are so important, as this can have a huge bearing on the overall impression of the graphic.

Colors

Colors of course are important in the design of large scale graphic, both in terms of the overall impact the piece has, as well as the difficulty of creating a large scale graphic using various colors. The more colors and splashes of color which are involved in the graphic, it becomes far harder to create, which increases the amount of time and money which must be spent. In terms of the look of the graphic, we already know that like fonts, the brain reacts in certain ways to certain colors, and this is something else which we have learned to tap into.

The next time that you drive past a big graphic, think about all of the aspects which go into its design and production.