The choice of Google AdWords management companies is huge. From one-person freelancers to the biggest digital marketing agencies, AdWords management is a big business. While this is good for buyers in terms of choice and competition, it can also make the choice a difficult one.

Among all this choice, making the best hire for your business is not as straightforward as it may seem. So what to look out for, how to shortlist potential agencies, and what questions to ask them before you sign on the dotted line?

The value an AdWords management agency brings

The first question to ask yourself is why do you need the agency? If you have your own marketing team that lack the time or skills, you likely just need an extra pair of hands. If you are a small business owner without a dedicated marketing person, the chances are you need more.

Another question to consider is how much time you have to dedicate to this. Do you just want your agency to take your campaigns and run with them, or do you plan to be involved? The skills that your agency will need are also important to take into account. Keeping your ads fresh and current and your landing pages optimized for conversion is a vital ingredient for success.

Optimizing your campaigns

As your AdWords campaigns mature, they become more complex to manage and maintain. This is a good thing, as it means your marketing is maturing, but it can mean the wrong agency can quickly get out of their depth.

Although there is a cost associated with hiring an external AdWords management consultant, this is where the value is really delivered. In addition to the time it can save you or your team, knowing your AdWords management is in good hands is vital to your progress.

But control and allocation of your valuable budget is a vital part of what a good AdWords management company can offer too. Allocating budget to the wrong type of leads or to sub-optimal landing pages is a waste. Equally, running the wrong kind of ads can mean you loose time by not obtaining the clicks you should be getting.

Counting the return on investment

Deciding to go ahead and use an AdWords management agency is not a decision small business owners take lightly – we understand that. So while managing your ads in-house is an option, hiring a good agency should be viewed as an investment, not a cost.

Generating good leads, saving your team management and training time, and ensuring this key part of digital marketing is well managed is a vital part of progressive firms’ marketing. These are the key factors on which a good agency can really stand out for your firm.

Working with your AdWords management company

You need to know that you can work with your chosen agency, and what both parties need and expect from one another in order to make your campaigns a success. Make sure that you ask how often reviews and results will be presented, and what access you will get to the AdWords specialists as part of your contract.

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