Introduction

Are you a business that is looking to optimize and improve the performance of your Data Management solutions?

Do you know what are some of the important and upcoming trends that can help you stay ahead of your competition?

Have you looked at factors and issues the role played and influence played by Cloud Computing, AI, and Cybersecurity in Data Management?

Let us begin with the obvious- in 2021, businesses are no longer debating about the advantages of data management anymore. 

There is a general agreement on the efficacy and benefits of data in- 

• Improving internal processes and streamlining structures and workflows within organizations. 
• Identifying problematic areas and addressing the same with clinical precision as soon as possible. 
• Improving focus areas that can help in growing sales, revenues, and profits for a business organization. 

In this article, we are going to look at the top five trends businesses need to watch for with regard to data management in 2021. 

List of the Top 5 Trends in Data Management in 2021

Increased Cybersecurity Protocols and Infrastructure- 

As a business, you are not the only one that has realized how effective master data management is. Hackers and cybercriminals too have realized their importance and are engineering sophisticated attacks to get access to personal and business data. Having in place advanced cybersecurity protocols and infrastructure is a necessary part of data management. 

Integration of Artificial Intelligence in Data Management- 

Whether you like it or not AI is slowly but surely becoming an important and integral component of business processes. Rather than thinking of the same as an adversary, it is important to understand how AI can be of help in effective data management. Most big data management vendors are already benefitting their clients (businesses) through AI integration. 

The movement to the Cloud for Better Performance- 

Most experts suggest that all businesses regardless of shape and size should start moving their data solutions to the cloud. This helps in ensuring that the data management processes, structures, and the end-output are of high-quality. This also ensures that the access points of data are being maintained in the right manner. Data management needs a secure cloud to be successful. 

Focus on Better Data Quality- 

Businesses are waking up to the reality that collecting and gathering data is simply not enough. For data management to be effective, it needs to take into account the quality factor. The better the data quality, the higher and more benefits will be the end result. A good data management strategy needs to take into account the importance of data quality at all levels. 

Data Marketplaces- 

With the growing importance of data showcasing itself in different forms, data marketplaces are springing up in different parts of the web. These can be anything from generic ones to highly specialized and niche-specific marketplaces. However, it is important that businesses pay attention to the credibility and authenticity of data from these marketplaces. 

Why Should Businesses Invest in Data Management in 2021?

The first answer is probably because your competitor is doing it!

As business processes become more dependent on digital and tech platforms, data is going to be the overriding deciding factor resulting in a good performance or poor success rates. In other words, the importance of data and its effective management can have an impact on the business at multiple levels and verticals. 

Internally, as well as externally, data can help inform important decision-making leading to higher revenues, sales, and profits. Data management is an important growth strategy that should be in place in all businesses of all shapes and sizes. 

If businesses feel that setting up an internal Data Team is too much of an investment, they can always work with an external data management company. Once they are able to grasp the basics and see how the processes unfold, they can go ahead and make an investment sometime in the future. 

@TechmashUK #TechmashUK