When it comes to running a successful website, one thing that often gets overlooked is uptime. Most online businesses cannot even imagine the losses they can experience if their website goes down in peak hours. Uptime does not even halt your online sales, but it can also send your customers towards your competitors because of a poor experience.

Website downtime means lost revenue

when a user comes to your site and tries to get information but your website is down no longer comes to your site, such a situation, of course, will influence on the profitability of the website. According to statistics, if the profitability of your website on the day of £500, every one-minute downtime could cost you up to £ 12,000 profit per year. And 68% of clients refused to buy or use the service because of the problems with the website. Thus, good uptime is one of the important components of the site’s success.

Solution: Host your website with a reliable web hosting provider 

If your website is not hosted with a reliable hosting provider who cannot fix any faults with the server then you must migrate your site away from such providers. Look for reviews on how other users able to experience the uptime for their website hosting providers will provide information on the uptime service and you must only take your hosting service from such providers only. 

In this article, I have mentioned a few reasons that make uptime important for website hosting; let’s take a look:

One of the major reasons websites shouldn’t take their uptime lightly is a revenue loss. Every minute you are down, you are losing potential sales, which can badly hurt your revenue.

A prime example of this can be taken from Google. The world’s biggest site crashed for less than five minutes and ended up costing the company half a million dollars. The bigger your business is, the more likely it is to suffer due to downtime. That is why it is crucial for you to ensure that your company has a healthy uptime and isn’t going down for even a few minutes.

Customer Satisfaction 

Another reason uptime is important is that it drives customer satisfaction. If you are a loyal customer of any brand, you would want their website to be accessible whenever you want to visit it. No one likes to visit a website that is slow and lags from time to time. If your website is running on a sloppy hosting service, then your customers will never be satisfied.

It will only frustrate them and force them to go to your competitors for a better, smoother experience. 

Website Brand Reputation

It is hard for a business to succeed in this modern age if it doesn’t have a good reputation. You will never come across a website that is suffering from downtime and has a good reputation.

Poor uptime is a sign of low-quality services. Most of the major brands in the world provide you with a sublime experience when you visit their website. If you are providing your customer with the same experience your fortune 500 competitors are offering, then your brand image will get a major boost.

Affects Search Engine Rankings

If we are honest about uptime, then it is almost impossible for a website to deliver an uptime of 100%. If you have an uptime of 99%, then Google crawler won’t mind it, but if your website stays down for long periods of time and crashes constantly, then you will lose ranking points.

Poor hosting can cost you all the money you are spending on your SEO and SEM marketing. You might be able to earn some ranking points with your effort, but lost uptime will add some negative points as well. 

@TechmashUK #TechmashUK