Owning a business involves a lot of responsibilities. From making sure the product you are selling is a high-quality product, to hiring capable staff, many of the responsibilities of a business owner can pretty much decide the future of the company, and taking decisions to improve sales is probably one of the most important aspects of the position.

Knowing more about the things you can do is pretty much necessary to get to improve sales and increase the presence of your business, and to do so, marketing is pretty a required investment.

However, marketing has evolved and you might need to 

Understanding the Value of Marketing

Marketing is what creates a presence outside of the group of regular customers and their acquaintances. Without marketing, your services or products might never reach the ear of people outside of those who often walk nearby your store, and if you are an online business, it is even harder to create a presence without it.

However, marketing has evolved over the last couple of decades, thanks to the internet and the rise of technology. Nowadays, a more efficient form of marketing is used, and it is known as digital marketing.

The Evolution of Advertising 

Also commonly referred to as digital advertising, it is any form of marketing that relies on the use of the internet to display information through digital devices such as smartphones, tablets, laptops, and computers. Here’s more detailed information on the matter, in case you are interested.

Considering the incredible amount of people who nowadays own phones, laptops, and tablets, it has pretty much become a more reliable form of advertising products and services. Inside the U.S. around 97% of people own smartphones! 

However, there are many types of advertising, each one focusing on a different approach. For example, there are audiovisual ads that can be quite expensive but work wonderfully for most businesses, whereas you can also find visual ads commonly used in social media. 

Knowing which type of marketing campaign is best for your company and how to actually do it is what separates someone knowledgeable on the topic from people who know nothing about it, and that’s why business owners hire staff that is trained on the matter or even hire companies focused on providing this service.

With that said, certain aspects of marketing require you to handle a lot of information, and might even require more than one staff. When that is the case, owning a private server might be the best option.

Understanding What a Server is

A server can either be a combination of hardware (physical devices), software (a digital program), or both, used to store information that is required to fulfill one or various functions inside a company. However, a server can provide many types of services, as stated over here: https://en.wikipedia.org/wiki/Server_(computing).

When it comes to marketing, though, a server is capable of storing valuable information related to customers, which will be used as a method of decentralizing said information so it can be accessed by multiple people related to the company at the same time to use for campaigns such as mailing news about products, services, and discounts, or events related to your company.

Its Uses

In comparison to storing all the information in a single computer, which could normally be accessed by only one person at the same time, storing the information on a server is a much safer process. 

If something happens to the hardware storing the information, the chances of recovering it are almost null, but storing information on a server pretty much provides many layers of safety and backups are accessible at any time.

As mentioned earlier, there’s also the thing about more accessibility for multiple employees. This makes dealing with certain aspects of owning a company a much smoother process. For example, mails for mailing campaigns can be stored on the server, as well as campaign visual and audiovisual ads that can be used in the future.

Overall, a server not only provides a secured network but also help improve several aspects of a company. So now the question is, what is the actual cost of a small business server and is it worth investing for every small business?

The Cost and Worth

The cost of a server can vary greatly, based on its performance, speed, and storage capacity. Most of the time, they are costly and tend to be monthly to yearly expenses, and some small businesses might prefer to invest in other aspects. 

However, small businesses that are in the process of growing might consider the idea of hiring a server to make sure they can deal with said growth. During these times, a server is much more worth it, since it can make the growing process a much more bearable one.

With that said, you should make sure to have staff capable of dealing with it or at least understand the basics of owning a server. If you do, you will be able to get the most out of it in no time. 

@TechmashUK #TechmashUK