The world is awash with diverse kinds of mobile apps, especially in this technological dispensation. You will find diverse content on different platforms- like on this website or in mobile apps aiming to address specific global social issues. However, creating a unique and functional mobile app entails making its content appealing and resonating with the audience an entirely different prospect. Plenty of apps existing out there today do not meet this standard.   

In 2015, the need to determine app content’s effectiveness became apparent, and a research group embarked on this process. The group sampled different apps on the market to help users handle depression by looking at the description on app stores and their related content and found out that some proved at variance.  

So how can you go about making a mobile application content engaging if you wanted to make one?

Guidelines on Creating an Engaging Content for Mobile Apps

• Storytime. One of the hottest trending subjects in the last years has encompassed digital storytelling. It proves an impactful strategy, complete with the backing of science. For instance, Paul Zak, a researcher, determined that humans tend to trust, readily cooperate and act with others when perceiving information as a story compared to bullet-list format. It all results from oxytocin activity that gets released when an individual reads the content in a story format.  You not only want your readers to get attracted to your content but to sustain their engagement until they finish reading it. 
• User feedback. It becomes crucial to rely on user feedback as a guide to help you make the content more appealing. Here, please focus on the users since they prove your primary content consumers.  Try and find out what content they find engaging and incorporate their views in your app content. When you ignore their views, then you will probably lose them. To avoid this, you will fully appreciate this valuable resource regarding content ideas by considering their user feedback.  However, getting feedback proves insufficient regarding the acquisition of content improvement concepts and retaining of customers. You also have to demonstrate your appreciation to your customers. Here, you can consider.

• Demonstrating your appreciation by responding to your user comments
• It will help alleviate the feeling of getting ignored and help you retain their loyalty. Additionally, it will also enhance your optimization in the app store. Google also alludes to the impact of responding to your customer feedback in the app’s SEO. It builds trust as search engines recognize app reviews and subsequent feedback as high-value content. 
• Collecting content concepts from the feedback users give through in-app surveys. Such surveys provide context-sensitive feedback, which implies that users give their views immediately after using or when using the app.  One key benefit of using in-app surveys regarding content creation entails getting an advanced response rate compared to the app store’s comments. Additionally, you can better reflect how your app users view your content and app in general. 

• Develop content using influencer marketing. It can become a useful and a different source when it comes to content creation. Here, you have to engage and outsource an influencer to promote your app content. Such influencers can come in celebrities who then narrate their stories to make the app users feel relaxed, primarily through Calm. Using influencers to generate your app content can boost your ROI. According to studies conducted by NCS (Nielsen Catalina Solutions), influencers’ content delivers an eleven-times higher ROI compared to other approaches of content marketing. It can therefore translate to about $6 for every dollar you spend on an influencer. Additionally, the quality of content also matters, and this often relies on the influencer’s profile. Most followers will trust and go with what their best influencer promotes. 
• Delivering an engaging and relatable content
• Inconsistencies, especially on the content and app description, can prove detrimental. Therefore, it becomes crucial to align the two and ensure your users do not delete the app based on the inconsistencies they discover once they start using the app. 

Conclusion

Developing engaging mobile application content becomes instrumental in marketing and making the app effective. Therefore, consider the guidelines provided to make your app outstanding. 

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