If there’s one aspect of our lives that has changed positively during the pandemic, going digital is top of that list. As person-to-person marketing becomes pariah, digital adoption has become the go-to platform for business.
Indeed the virus has accelerated the digital economy. Not being able to pivot your business to the online marketplace can be the end of the line for your business. And that means going full gear into digital marketing.
While digital marketing was an option businesses can opt for before the virus hit town, today it’s a must. That statement may surprise you. But a quick look at market movement should be telling. Once authorities started spewing into motion the cycle of lockdowns and stay-at-home orders all over America, Americans started spending more time online. By October 1 of 2020, people were spending as much as 8 hours a day on average online.
The question is what do you think will happen to your business if these burgeoning markets can’t find you online? Or worse, what if you don’t know how to do digital marketing? Your guess is as good as ours.
Lucky for you, the right methodology should not make you sweat too much. Clever strategies can not only get you there but more importantly, get you there without much of a hassle. Listed below are key takeaways to make just that happen.
Content is King
For some time there, coding was an integral part of search engine optimization (SEO). Today, you can take a huge chunk of Google’s algorithm and you’ll see the majority of the things being tracked has to do with content. It’s no accident, working with an experienced SEO consultant means a lot about scrutinizing your content strategy.
In this regard, exploring the use of the various types of content (infographics, text, audio, video) should be wise on your part. It ensures you take your content strategy to a whole new level.
The battle to stay on top of the searches and get the first page of the Search Engine Results Pages (SERPs) means you’ll have to churn both quality and quantity in terms of content. It isn’t just about publishing quality material; it’s also about ensuring you do so at a regular pace.
Plus, you need to ensure what you’re publishing is not only decent but also largely original. Thus, getting a professional to take care of your content for your social media and website is thinking straight. A robust content marketing strategy is key to be noticed in the big ocean of the ‘online market’
It’s important you take a closer look at your online visitor’s journey while visiting your site. Knowing their behavior can help you design content that should lead to better ROI and more add-to-cart endings. It’s why using software to keep track of your website movements is paramount.
It’s all about timing. The right content offered at the right time can speed up your strategy to capture more online sales.
Don a Mobile-friendly Website
If you have not heard about it, then you’re in for one unpleasant ride. Americans like the rest of the world during the pandemic are increasingly ditching the desktop routine to access websites. Rather, they’re doing so using mobile devices. Not only has the smartphone become the go-to weapon to fight the virus, but also more Americans are using it to go online than ever before, more than relying on their personal computers.
It’s essential, therefore, on your part to ensure your website is mobile-friendly. Or you could be missing a huge chunk of the market right now.
Offer Webinars
There rsquo;s magic in people sharing actual experiences. Webinars as a digital marketing tool are one of the most potent tools to gather your leads. Studies done by Xant show this video-integrated sharingformat is relied upon by as much as 73% of today’s digital sales and marketing leaders.
Quite simply, that’s a lot you leave on the table if you don’t make the most of webinars. Pundits point out that one webinar could produce as much as 1,000 quality leads.
To churn out a quality webinar, start with a good topic. Look deeper into your target market’s desires and needs. To make it effective, a webinar should be afforded at least a two-week promotion period.
Use AIDA
Ever heard of AIDA? You’ve definitely used it before but have not realized you do. AIDA stands for Attention, Interest, Desire, and Action. It’s an old-school tactic used about a century ago. The good news is it works.
It’s all about grabbing your reader’s attention, capturing his interest, creating that unique feeling of need, and springing him to action to satisfy that need. It’s marketing at its most essential. But using such a tactic can go a long way in capturing more markets for you digitally.
Employ Influencer Marketing
You need not look far. A survey done by Nielsen rsquo;s Global Confidence in Advertising shows a whopping majority of online respondents worldwide (8 out of 10) prefer to trust the recommendations of people they know.
That’s what makes influencer marketing so powerful. It means putting a familiar face can gather you the AIDA you desire for your audience. It’s all good in practice and it’s always better when producing results for your business, digitally that is.
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