Web design and development

If you provide web design services to clients, whether as a freelancer or as part of an agency, there are a variety of extra services you might provide.

You’ll be able to boost the revenue you generate from the average client by adding extra services, which means you’ll be able to make more money with fewer clients. Your clients will also benefit from having a single point of contact for various services rather than having to discover and engage many professionals.

1. Constant Website Upkeep

Clients that engage you to develop a website are almost sure to require more services in the future. There are several various methods you can provide ongoing maintenance to your customers. You may bill clients for whatever value they need hourly, or you could construct a bundle and charge a monthly retainer.

For instance, the package can include a monthly fixed charge that entitles the client to particular benefits such as priority support and a set amount of hours of labor each month. Offering maintenance as part of a package can be a smart move because it ensures a steady stream of cash, bringing predictability to an otherwise unreliable source of income.

2. Hosting

Your web design clients will require hosting, which is a service you may provide. Best of all, hosting generates recurring monthly revenue, which will increase as you add more clients.

You don’t need to own and maintain your servers to provide web hosting to your customers. You can easily obtain a reseller hosting account, enabling you to provide hosting to your customers without managing the details yourself.

3. Designing a Logo

Every company needs a logo, and many of your web design clients will require the services of a logo designer. If you’re working on a new website for a startup, you’ll almost certainly need a logo. If you’re redesigning a website for a customer who already has a business, this can be an excellent moment to suggest that they update their brand image with a new logo.

You can package the two services together or sell each service separately because logo design and site design go hand in hand. Another reason to think about delivering logo design as a service is that it can be pretty profitable.

4. Advertisement Design

The majority of your web design clients will engage in some form of advertising, and they may not have the resources to design such ads in-house. It could be internet banner ads, magazine advertisements, billboards, or any other sort of advertising.

5. Designing Graphics

While logo creation is one component of graphic design, you might also create business cards, brochures and marketing materials, labels, and other items for your clients. Clients who pay you to design a website may benefit from some of these additional services, and you might even package them together in packages that include a website, logo, brochures, and other items.

6. SEO

SEO is a logical fit since if you’re developing a website for a customer, that client will get more value out of it if it’s effective at attracting search engine traffic.

7. Marketing via email

Because email marketing often yields a high return on investment, this may be an area where your clients are eager and able to invest in a professional like yourself.

Designing HTML emails and writing the text, designing images for use in the emails, and even setting up and maintaining the campaigns could be part of your services.

8. Copywriting

You could give copywriting services to your clientele if you have some writing talents. In many circumstances, this would entail crafting copy for a landing page or a sales page. Because great copywriting can produce considerable effects in terms of sales, this can be an outstanding service. Offering a service-connected to writing the text for these pages would be a logical fit given that you will be working on the client’s website anyhow.

9. Management of social media

Most businesses utilize social media in some way, but only a small percentage use it to its full potential. Small businesses and entrepreneurs frequently lack the time or human resources to successfully handle their social media sites on their own, which is where you come in. You may offer to assist clients with managing their social media presence, freeing up their time to focus on more vital aspects of their business.

Conclusion

As you can see, various services may be provided in addition to web design. These additional services can help you offer more to clients (and gain more money from each client) and reach out to more people. Your profit potential will improve as you expand your client base and introduce more services.

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