Did you know that a human’s attention span is shorter than that of a goldfish? In fact, a recent study found that the average human attention span is eight seconds. That means, as a business, you only have eight seconds to capture your target audience and turn them into leads and conversions. The only way to get this right is by having a watertight digital marketing strategy.

Having a solid marketing strategy that considers digital platforms can catapult your brand and accelerate your results in the coming year. The trick is to decide which digital marketing services you should utilise in your strategy. While this will be largely based on the outcomes you want to achieve with your marketing, there are some core digital services you should consider including in your strategy to boost revenue and gain market share.

Search engine optimisation

Incorporating search engine optimisation, or SEO as it’s more commonly referred to, into your marketing strategy helps you to increase your website’s visibility and search rankings. It allows you to understand how consumers are searching for and finding information about your brand, and your competitors, online. 

Recently, HubSpot found that 49% of consumers said they use Google to discover or find new products and services. For this reason, it’s vital that your brand is optimised to rank effectively in search results so that users can find you quickly. About 64% of marketers are actively investing time and resources into SEO, if you’re not one of them, it’s time to consider this digital marketing tactic in your marketing strategy. 

Content marketing

The purpose of content marketing is creating powerful and relevant written, downloadable, and visual media aimed at your target audience. Great content gives companies the ability to build relationships and communities, generate leads, and even increase sales. It gives people the opportunity to learn about your brand and your products or services.

Content marketing allows you to answer your audience’s questions, build trust, and develop relationships. Consistent content marketing establishes credibility for your brand, positions you as an expert in your industry, and strengthens your reputation.

Social media marketing

Including social media in your strategy is vital to the success of your brand’s marketing. It is becoming one of the most important aspects of digital marketing with the incredible benefit of potentially reaching millions of users worldwide. Social media helps you connect with customers, increase your brand awareness, and improve leads and sales.

The challenge is to get social media marketing right. So, your marketing strategy should unpack ways that you can use social media to show your audience the authentic side of your brand and give them reasons to engage with you on these platforms. As there are over 10 million active advertisers on Facebook, it’s essential that your strategy includes tactics that will help you get ahead of the rest. 

Video marketing

When it comes to appealing to and converting your target audience, video marketing is highly effective. After all, platforms like TikTok wouldn’t be as popular as they are if video wasn’t a powerful medium to communicate a message. You don’t have to be on TikTok to make the most out of video marketing (particularly if those who use the platform aren’t your target audience), but it is advisable to investigate video as a marketing tactic for your business.

If you’ve been at all hesitant to include video in your marketing strategy, it’s worth noting that a recent study found that, in the last 12 months, 64% of businesses said that a video on Facebook resulted in a new client. And 52% of global internet users aged 16 to 64 say that watching videos and TV shows are their primary reason for using the internet. It’s also estimated that, in 2022, video content will account for 82% of all online traffic. 

Email marketing

It’s more than likely that your ideal target audience can be reached by email. This digital platform is one of the most effective ways for you to connect with your customers and build lasting relationships with them. Email marketing is low-cost with a high ROI. 

As a digital marketing channel, coupled with the right messaging, email marketing allows you to speak to current and past customers in real-time, segment them into audiences, and effortlessly measure the results of your campaigns. And with 3.9 billion global email users, you have a massive market that you can tap into.

Including digital marketing channels in your overarching marketing strategy is one of the most effective and affordable ways to market to your ideal customer. Whether you have your own in-house digital marketing manager or you’re using a virtual marketing manager, it’s crucial that their expertise informs your overall marketing strategy so that you can ensure you’re using the right digital services to get the exposure your brand deserves.

@TechmashUK @Biz_Nooz #Biz_Nooz #TechmashUK