The eCommerce industry has long been thriving due to its handful of benefits. Many business owners have preferred doing business online. On the other hand, consumers have become comfortable making transactions online. Thanks to modernization and technological advancements, online enterprises have thrived and flourished in recent times.
But did you know that the eCommerce sector has further boomed during the COVID-19 crisis? The pandemic has all the more amplified the need for eCommerce businesses. Because of the pandemic restrictions, people have heavily relied on this sector. They shop online, purchase items via digital platforms, and even get foods delivered right at their doorsteps.
As an entrepreneur, you must have a solid website for your online business. Sure, you may sell your goods or items via social media or choose eCommerce platforms such as BigCommerce, Wix, and Shopify. However, it’s a good idea to have your own business website. To ensure its aesthetics, functionality, and user experience (UX), you must pay attention to its web design.
That said, here are six web designs to consider for your online business:
1. Fixed Design
As the name suggests, this web design has a fixed layout. It means that it has a covering with a fixed width. Each component has a percentage of width on your website. In most cases, the resolution of a fixed design is 1024Ã?768.
When using a device with either a big or small screen, the visual elements on your site, however, may not fit or look good together. That’s one major drawback of a fixed design. While it is known for its affordability, it has no flexibility.
2. Static Design
Same with a fixed design, this web design has a fixed width. The site layout remains as is, which means that it doesn’t allow you to change the width at all. Also, it won’t allow you to update the site layout and even the content.
What’s good about the static design, however, is light coding. It enables your website to load faster than other websites. Also, this web design is generally cost-effective. Ultimately, this website is best for startups looking to grow their business.
3. Dynamic Website
This kind of web design, as the name implies, is more dynamic. It means that the site layout can either be simple or complex. For the most part, your website outcome depends on what you want to achieve based on aesthetics and functionality.
What’s great about the dynamic website is its flexibility. Professional designers can also incorporate their technical skills and creativity to have a solid website. But this web design type can be expensive, so you have to be wary of the website cost.
4. Single-page Design
A single-page design is what it sounds like-a website with only one page. This web design type has become increasingly popular among business websites. It allows customers to view all the content pieces and visual elements on one web page. All it takes is for them to scroll down the page.
In most cases, this web design is compatible with all web browsers. However, web designers need to ensure a streamlined page with less clutter and easy navigation. Otherwise, it defeats the purpose of having a single page.
5. Responsive Web Design
Responsive web design has become all the rage. Why? Many individuals heavily rely on mobile devices, whether smartphones or tablet computers, for accessing websites. As much as possible, you want your site to look good and work fine on different devices. That is where responsive web design comes into the picture.
Simply put, this web design allows your website to adjust to any screen. Users won’t find it hard to check your content and navigate your website, no matter what device gets used to accessing it.
6. Minimalist Design
Minimalist design has become the most popular approach as far as websites are concerned. The idea is to keep the website simple without compromising beauty and functionality. The simple the site is, the better. To incorporate a minimalist design, consider the following:
- Well-structured user interface (UI)
- Streamlined visual elements and content pieces
- Ample whitespace
- No clutter of unnecessary visual elements
- Effective color scheme (with color psychology in mind)
- Focus on the content or messaging
At this point, you now know how to boost the website of your eCommerce business. Be sure to consider one of those web designs mentioned above, from fixed design to single-page design to minimalist design.It’s best to work with a professional web designer to ensure your website’s aesthetics, functionality, and overall user experience (UX). With a robust website, you’ll kick your online business up a notch and earn more profits.
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