8000Kicks shoes are not for smoking, and the team makes sure to add that note in every product to scare away any crazy ideas. Hemp is the “sober cousin” of marijuana. It has a minimal amount of psychoactive components, and for that reason, it is legal everywhere in the world. Hemp has a very long history of being used as a fibre and it has been cultivated by George Washington himself to produce ropes, ship sails, and others. Cannabis is so strong Henry Ford once built a car with it.
- But there’s more, Hemp is also super sustainable:
- Unlike cotton, it needs no fertilizers;
- Unlike cotton, it needs almost no water to grow;
- It naturally captures CO2 from the atmosphere;
It restaurants nutrients on the soil (it is even used in Chernobyl to clean the soils from radiation).
“We have been sourcing hemp from every corner of the world. It is super interesting that every country we visited had some sort of connection with the plant. Before being banned for over 50y, hemp was the go-to fibre for everything. Because of my grandmother’s old age, her experience was essential to bring the products to life, she is a kind of a CTO (chief textile officer) for us.” Says Bernardo the CEO, with a big smile.
The brand has been leading in hemp textile innovation (socks, masks, wallets, etc.) on the back of this “hemp grandmother”. One of the brand’s greatest achievements was the proprietary hemp insole. The hemp footbeds, which are also a 1st of their kind., have awarded the brand great reviews since its inception because of their comfort and because of their anti-bacterial and odour-free properties.
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