An Instagram community is much more than a large following. You could have less than 10,000 followers, but they’re a community based on their level of engagement, collaboration, and meaningful connections. When building an Instagram community, your followers and audience have to feel a sense of belonging to your content. It’s essential as a brand that you can go beyond selling products and services to making your Instagram followership a lifestyle.
In return, growing your Instagram community is very beneficial to your business. Without a community, your account may only attract followers without engagements. This is bad for businesses, especially those looking to get into influencer marketing. Moreover, building an Instagram community helps you build brand loyalty, and you’re able to accrue return and referral customers.
So, now that you have a large number of organic Instagram followers, how do you convert them into an Instagram community? This article will discuss four ways you can use to grow your Instagram community. Keep reading to learn more.
- Define Your Brand
Before you can grow an Instagram community, you’ll have to build one. The first step to building a community is defining your brand. Whether you’re using Instagram for content creation, marketing, or brand awareness, you have to build a unique identity for yourself.
One of the ways you can identify your brand is by knowing what values you stand for. For example, your brand could be known for championing skincare. This could also double up as a strategy to sell your skincare products. Alternatively, you could stand for other social justice rights. Therefore, if you’re known for championing women’s rights to get into influential leadership positions, you’re likely to attract followers who believe in that. Furthermore, these followers are also more likely to engage with your content since it’s a shared interest. By doing so, you gradually convert your followers into a community.
Defining your brand is also a good way to gain organic Instagram followers. People also gain Instagram followers through growth tools like Kicksta. You can read more about Kicksta to learn how it works and how you can use it can benefit your brand.
- Customize Your Instagram Page
Another way to build an Instagram community is by customizing your page to be consistent with your brand. The first step to customizing your Instagram page is using a recognizable profile image. People should be able to tell it’s you by just looking at your Instagram profile picture. Otherwise, if you’re constantly using different profile pictures, you may lose your followers as they search for your profile.
Therefore, if you’re running a personal page, you want to use a common photo of yourself or one that pretty much defines your physical appearance clearly so that people can tell it’s you. On the other hand, if you’re running a business page, use your Logo, logo mark, or mascot on your profile picture. It helps to identify you quickly.
You can also customize your Instagram page by re-designing it. Your page should look like a home for you and your followers. That may mean using a specific style of photography for your posts or even a particular accent color. Some people tend to follow a posting pattern where they place a quote after every two posts on Instagram. When someone looks at such an Instagram page, the order and consistency attract them.
After re-designing your page, the resultant design should be able to set you apart from other Instagram pages. It should also attract people to interact with your content within the first seconds of landing on your page.
- Humanize Your Content
For your followers to grow into a community, they have to be able to relate to your content. Everybody knows that there’s a real-life human being behind every Instagram account. Therefore, whether your account is for business or not, you have to get away to bring out that personal human touch towards your followers.
One way to do it is by being real. Currently, there’s a dire need for realness. People are advocating for mental wellness, and part of that is reminding people that social media isn’t real. Therefore, any brand that leans into being real resonates with people. Such brands tend to build a community with ease.
Here are other ways you can humanize your content.
Show emotions– Don’t shy away from sharing your life experiences. It helps you connect with your followers at a personal level. If they have shared their experience, they tend not to feel alone. They may also send feedback about your experience which will help increase your engagement.
You can also share tips, recommendations, and life advice and tell your followers about your personality. This helps to appeal to their emotional side. When they can relate to what you’re saying, they’re able to connect with you at a higher level than just transactional.
- Use Hashtags To Reach Out To Your Audience
Consider using hashtags on your content so that the content can reach your intended audience. Hashtags also help to get your content along with other similar content. This strategy helps you tap into an already established community from a profile that shares similar content as you.
Wrapping It Up
If you’ve been struggling with building an Instagram community, consider implementing the four ways discussed in this article. All the best!
@TechmashUK @Biz_Nooz #Biz_Nooz #TechmashUK
