Have you developed a stunning, user-friendly, and competitively distinct mobile application? Now it is up to you to market the app so that consumers would become aware of it and download it. The key to the success of your application in the market is to have an explanatory video. This article examines how an animated explainer video can be utilized to sell a mobile application.
What is an mobile app explainer video?
An mobile app explainer video is a short video that provides an interesting explanation of the purpose of your product or service. As a result, it assists potential customers in understanding the value of your organization and why they require your product or service. Because they need more time and effort to develop, animated explainer videos are less common than regular ones. However, if you want to properly sell your software, you may need this type of video.
Why is an animated explainer video so important for promoting your app?
69 % of consumers find new apps through word-of-mouth. If your target audience cannot locate your application, they will be unable to download it or even see it in the app store. You must ensure that consumers are aware of and enthusiastic about installing your mobile application. Animated explainer films are one of the most effective ways to promote your app if you want it to be successful.
- An explainer video can inform potential clients about the app’s purpose and the benefits of downloading it;
- When you make a video to market your app, you generate a compelling piece of content that users can access at any time. This allows them to watch your movie as many as they like, resulting in enhanced brand recognition and more sales;
- Animated explainer videos are also more likely than conventional videos to become viral. This is due to the fact that they are easily shareable on social media platforms such as Facebook, Twitter, and YouTube, where they can be viewed by millions of people in a short amount of time;
- As explainer videos are visual, they help clients comprehend what you do and why you do it far more quickly than if they had to read about it. Because the vast majority of individuals are visual learners. If they view an animated explainer film, they are more likely to retain the content than if they read a lengthy article or sales page.
How to create a great animated explainer video?
- To begin, you will need to design a storyboard that will illustrate the script for your video;
- An animation should be no longer than two minutes in length, as this is believed to be the ideal length;
- In a message that is unambiguous and uncomplicated within the body of the content of your animation video. Beginning with a description of the product is the best place to start. Who should have access to it, and how should they get it?
- You should use an explanation video that contains audio. Also, you are able to keep your audience interested when you use a voiceover.
A few tips for a successful animated explainer video
You can ensure the success of the animated explanation video for your trading app by doing the following steps:
- You should avoid complicated details and instead offer an overview. This keeps your video entertaining and brief.
- To attract new users, keep your app video straightforward and simple to understand. The focus of your explainer animation should be on the intended audience. Consider your audience. Who might find your application intriguing?
- Your brief video should be humorous. To simplify the text, and employ visual components. Adding sound effects to a video can boost its appeal.
Summary
An animated explainer video for your app is like a trailer. It shows people exactly what they can do with your app and also demonstrates what makes it so special! It’s a great way to get your audience’s attention to your app and at the same time give them a glimpse into it. In addition, research indicates that clients are 61% more likely to purchase from you if they view a video for your app. Do you want your app to market well, too? Then contact the experts at Zelios Agency.
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