Ethy has a vision for a world where shopping doesn’t come at the expense of the environment, people, or animals, and works with brands to audit and accredit their sustainable initiatives, giving savvy shoppers peace of mind through recognisable trust mark icons and one convenient, free-to-use sustainable shopping guide app. Amidst soaring UK demand for ethically produced and environmentally friendly goods and services, more than one-third of UK shoppers now actively choose brands that can demonstrate good sustainability practices and values.

Fighting the marketing trend for greenwashing and unproven sustainable manufacturing claims, the power behind ethy is a new audit and accreditation process that gives consumer goods brands of any size the chance to validate their sustainable credentials. Brands passing the ethy audit in up to 35 environmental, social, and sustainable initiatives can use ethy’s hexagonal trust mark icons on packaging, digital, and advertising. Multiple category trust marks build into a visual Impact Hive that customers can quickly identify to differentiate the most conscientious brands.

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Ethy App Championing Sustainable Shopping

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