In this day and age, having a good idea might now be enough for running a successful tech startup. As a matter of fact, starting your business from scratch and building it up might not be as easy as it seems! There is just a lot of work that needs to be done – plenty of management and cost worries. No matter how good of a plan to run a business you have – everything can change overnight!  Luckily, there are some tools that will make your tech startup more affordable and easier to run! These tools will help provide infrastructure to your startup and help you as you grow. What’s more, they will give your business flexibility, which is important in the current business climate. So, without further ado, let’s dive into the most essential ones!

Project management tools are a must!

The first and most basic thing you need for running a successful tech startup is a project management tools. Usually, projects are what keeps a company running – so you need to do them well! Nowadays, we have the opportunity to work with people in remote teams – connecting experts around the globe. The disadvantage in this is that doing so makes the team communication that much harder.

This is why it is important to have a tool that will keep the team communication afloat, while also being easy to use. If it also comes with checklists, timeframes, to-do lists and an ability to exchange both files and ideas – it is perfect. This is exactly what makes Nifty the best. This powerful Asana alternative is easy to use and affordable, so it is perfect for all tech startups looking to break into the bigger market!

There can be no tech startup without a good cloud storage

Having a cloud storage is something essential for all startups but is often overlooked. Sadly, many bad things can happen to your company servers. You can be a target of a strong and sneaky virus or a malware. A blackout can cost you all your work with ease, and a hard drive failure can kill all your prospects. This is why having a backup somewhere is a must – and cloud storage is a perfect solution to this problem!

The biggest concern, though, is the safety and affordability of such storage. Luckily, there is multitude of free or cheap cloud storage services that offer a lot of security (although we highly recommend you think about investing in it as well). What you should also look into is the flexibility that we mentioned. The cloud service should offer a multi-platform experience. This way, you can access your files “on the go”, while holding a presentation or being away from your company.

Social media management tools will make your startup stand out

The technology world is all about being present and here – in the moment. This is best done through the use of social media. What’s more, a huge chunk of today’s startups uses social media as free – or cheap – marketing platforms, that help their popularity and visibility skyrocket! This is why social media management tools essential in making your startup more affordable!

Look into the tools that try to solve one of the most common problems of social media presence – being current on multiple platforms. As the world of social media expands, so should your presence. However, this only costs more time and requires more effort, thus taking away from your work hours.

Getting a tool which will keep all accounts in one place is not only possible – but necessary! Then, it should also be able to let you schedule posts across all platforms that you have. This way, you can plan out your marketing strategy in advance! And while you are already planning it, getting a tool that will analyze the market and create optimized post for it is a great idea! Social media analytics has had quite a bloom in recent years, and tools nowadays can give you the best time and date for reaching the widest audience, as well as what kind of content people enjoy. This way, you will reach a lot of audiences affordably, which is always great from a growing startup!

Get insight into your customers with analytic tools

And while we are on the topic of analyzing your market, you should also consider widening up the scope. Why settle only on the social media accounts, when nowadays, some of the most essential tools that will make your tech startup more affordable are the ones that analyze both website, digital and offline data?

With these analytic tools, you will able to generate more traffic and monitor conversions. There are tools that can give you a great insight into your customers’ demographics, which you can then use in promoting your business or solving problems for your clients. You can also turn inward and look into your own website and how you are using it. Analytic tools will tell you a lot about your website content. Knowing which posts are the most popular will tell you what you need to boost. Knowing how long people stay on your site will help you locate the hotspots that make people leave, and thus change those accordingly. There is a lot that you can do with good analytic tools – and you can get some great ones cheaply! That’s why exploring them is a good idea!

Conclusion

To conclude, the technology world is full of tools that will make your tech startup more affordable. Whether they help you manage projects easily and save money that way, save you from spending money on recovering data and keeping it safe or boosting your marketing and presence with the competition, you have a lot of options to pick from. The best of all – the list doesn’t stop there! We encourage you to think about your business and figure out the weakest points, and address them yourself! There is a tool for every problem – it’s up to you to find it!