Businesses create podcasts so they can share them with the widest audience possible. However, these files take up a significant amount of space, which can lead to bandwidth issues. In fact, companies might find their website hosts shut their site down or their bill skyrockets when they host a podcast on the site. For this reason, every company looking to create podcasts should invest in a podcast hosting service.

The Best Podcast Hosting Platform comes with IP filtering, allowing the business to gather statistics that are accurate and useful. Download speeds never become an issue when using a separate host, and the hosting provider offers a reliable and robust home for the media. This ensures listeners never miss a moment of the podcast. However, businesses pay a fee for use of this independent platform. Is the service worth the cost? Ultimately, those companies choosing to make use of a podcast hosting platform discover the answer is yes.

Storage

Many web hosts offer unlimited storage and bandwidth, and this leads to the business assuming they can host the podcast on their website. Podcasts make use of audio files that consume a large amount of data. This varies by the length of the podcast and the media encoding method. Using up excessive amounts of space on the website host, however, could lead to the site being banned. Listeners download popular podcasts thousands of times a day, which puts a burden on the website host provider.

Cost

The cost of transferring this data often falls on the business. Although certain website hosts do offer unlimited bandwidth, not all do. Companies need to factor this into the equation when determining whether to host their podcast on their website. Those with unlimited bandwidth might find they lose their account, while those who don’t have unlimited bandwidth could find they pay outrageous fees as the podcast increases in popularity.

Speed

Website host providers have limited bandwidth. Even those companies lucky enough to have unlimited bandwidth as part of their service could find their podcasts aren’t being delivered to listeners at an acceptable speed. Frustration with the inability to get rapid delivery of the media could lead to listeners choosing to abandon the podcast. Using a podcast host provider prevents this from happening. Think of the number of times you left a site because it took too long to load. The podcast host provider ensures the same doesn’t happen with your media.

Analytics

In addition, podcast hosting platforms become of great help in gathering information about who is tuning in to the podcast. This helps when a company looks to find a sponsor for the podcast. The company makes use of IP filtering to determine who is listening to the podcast, information sponsors wish to have when setting up a partnership. For example, the podcast host may provide information about the number of downloads, when they listen, which country the listener is tuning into the podcast from, the device they are using, and more.

Podcasts continue to increase in popularity, as they are a great way to share information with others. Many men and women prefer to listen to a podcast rather than reading the same information. They can choose a listening device and play the podcast while driving in their car, riding the subway, working out, or even going to the grocery store. Take advantage of this and grow your listening audience today. The money you spend to achieve this goal pays off in the long run.

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