The world has definitely evolved. With the digital revolution, people expect fast and instant results. Thus, as marketers, you must find exciting ways to make your goods and services stand out amid the competition. After all, everyone is vying for the same viewers’ attention. If you want your prospects to notice your brand, you must utilize video marketing as people love compelling videos. Thankfully, you can use video maker software to create quality content for new leads and old clients. Check out this link for an online video maker that assures your videos make a good first and lasting impression. Now, let’s get started on the key benefits you can get as a digital marketer from online video makers. 

Save Money By Making Your Own Content

With this user-friendly digital solution, you can create your own video content seamlessly without breaking the bank. Firstly, you will find free basic tools that allow you to edit for free. If you need more features, you can top-up with affordable tiered-rates. Secondly, you don’t need any fancy computer specs. Use your existing PC, tablet, or smartphone to begin editing anytime, anywhere. Thirdly, you can opt to save your work on a cloud and not overload your computer memory. Above all else, you can save money because you don’t have to pay a professional videographer. Having a video maker at your disposal is akin to having a design team of your own. 

Assure Ease of Use Even With No Film Theory

Back in the day, only the pros with film or broadcasting education and training can edit videos. However, today’s video maker software assure anyone can use this tool. It’s a massive game changer! This online tool comes with a highly intuitive dashboard and organized toolbar. Furthermore, you can use drag and drop features that assure you can finalize your projects within minutes. Even newbies and kids have fun using pre-designed templates. Thus, with a click of a mouse, you can add the following to your projects:

• Stock video footage
• Free images and photos
• Copyright-free music
• Typography
• Animation 
• Sound effects
• Voice-over narrative
• Transitions 
• Graphics

Boost Conversion Rates Beyond Your Wildest Expectations

Using a video maker for your digital campaigns assure better conversion rates. In fact, putting a video on your website landing page can increase traffic by as much as 80%. After all, you can create engaging explainer videos that pack a lot of information about your brand. This is something you cannot do with a long blog article or plain image. Hence, you can influence your visitors’ buying behavior and encourage leads to buy immediately. Most of all, sharing the links on social media helps generate even more attention. Your video maker tool can help you create:

• Client testimonials
• How-to guides or tutorial
• Behind-the-scenes clips
• In-depth backgrounders
• Compelling slide shows
• Product or tech reviews

Provide a Great Ally for Email Marketing Campaigns

With a video maker, you can stimulate warm leads on your subscriber list to perform your CTAs (calls to action). Hence, you must create compelling content for your emails. Though you cannot fully embed a high-quality video in your email, you can create a GIF that links to your website. Consequently, this can do the following: 

• Increase website traffic
• Generate more sales
• Create easy to share emails

Noteworthy, putting the word video on your email subject line can increase the click-through rate of the email. Thus, if you don’t want your emails to sit in the spam folder or to get junked, use a video maker to create compelling content. Hey, you’ve already got a captive audience in your subscriber list, so you might as well optimize it! 

Increase Awareness and Build Solid Credibility

Releasing various videos on different platforms is a great way to spread brand awareness. With the help of a reliable video maker, you can show your brand’s unique personality. As a result, you can create a better connection with the viewers.

Thus, when you curate a video library for your target market, you help inform and educate them. As a result, you boost your authority as a leading market expert. More importantly, you build trust, which translates to sales. Remember, people will only buy products and services from brands they trust.

Encourage Social Media Shares for Better Reach

Finally, with more than 5 billion people owning a mobile device that contains at least two social media apps, it is clear that social media is a stronghold. Today, everyone just loves watching and sharing videos with people on their network. As a digital marketer, you must craft captivating videos that encourage followers to share your work.

In summary, using the right tool assures you can let your brand’s personality shine. With this, you can increase shares, likes, and comments. This leads to increased website traffic and better brand visibility. Clearly, using a video maker to get on board with video marketing is a crucial component to your success.

@TechmashUK #TechmashUK