As with creating any site, when developing a computer repair site, you will be faced with choosing a method for creating it.
You can make a website yourself, use CMS or a good website builder, or go to a web studio. Any of the approaches has its advantages and disadvantages, but… in conditions of lack of time and money, young entrepreneurs today tend to use modern website builders.
Let us tell you in detail about how your new computer repair site should look like if you want to get your customers calling!
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Attractive website header
Here you will need a big high-quality colorful photo (or convincing video), telling customers about your services, showing the work process. There should also be a company name, logo, tagline, site menu, social buttons and order form with a strong CTA.
Convenient navigation menu
A website navigation menu will help the user quickly find the desired website section. The optimal choice is 3-5 menu items. If you have many sections, you can create drop-down submenus in the main menu.
“About us”
It’s always a good idea to tell your customers about your company in detail.
Write a short company history, state your mission, show licenses, and permits, a list of Customers and Partners.
Photo gallery
Create a gallery with photos – show your equipment, products, your office, your employees, company events. Remember that your photo content is your company’s face. And the way the photos are made characterizes your attitude towards the consumer, and he always feels it. Also, photos help to build consumer trust naturally.
List of services
Consider the fact that people will visit your site to find the answer as quickly as possible. Therefore, for starters, it’s enough to list the services you offer and add links for more information.
Describe in detail the services provided; convince the user to contact you. It is advisable that, together with the services, you add the prices for all types of services – this will allow the visitor to make a faster decision and. perhaps, to contact you.
Take a look at these computer repair website templates: they are designed in such a way that the client immediately sees the list of services, and he can immediately make the first decision whether the company can solve his problem.
Additional services
Competition in the field of computer repair is quite high. A good way to get the chance to beat your competitors is to provide additional services for your customers.
Create a separate page and regularly inform visitors about the new features that you offer. Use your experience along with testimonials to generate fresh ideas.
Discounts
Encourage your visitors by offering attractive sales and discounts. This simple method always works, as consumers tend to accept interesting offers an? even order some additional services that interested them.
Create a powerful call to action telling about obvious benefits for the client. For example, provide your customers with a long-term guarantee or introduce a special discount program for your regular customers.
«How do we do it»
Do your best to make the working process clear to your customers: many people are suspicious of the procedure of repairing computers and other digital devices. They are afraid to be deceived and pay for fixing non-existent problems.
Dispel this myth by offering a free diagnostic service and informing customers of the expected price for the repair in advance. Thus, your customers will feel more confident and more likely to use the services you offer.
Also, tell your customers about the time it usually takes to repair various devices. But do not forget to stay realistic!
Benefits
Tell people why they will benefit from choosing your company. But do not list too many advantages: concentrate on some of the strengths that distinguish your company from competitors.
Brands
Do you work with products of certain manufacturers, do you have the status of an authorized service center of a certain brand? Don’t hesitate to describe all the features and nuances to your customers!
Equipment & technology
If you use the newest repair equipment, tell you? customers about that, describe what advantages this specific equipment gives to your customer.
News
Besides the fact that this website section tells some useful news, it shows that your website is up to date, and that means that your customer understands that he can trust you.
Testimonials & recommendations
Modesty is not always the best choice for growing your business. Let everyone see what your previous customers can say about working with you!
FAQ
In this section you can post answers to popular questions your customers have, making it easier for them to make an order.
Blog
Starting a blog on your site is always a great idea!
Although blogging takes time, it is great for building stronger relationships with your customers. Try to help them by writing posts that will contain interesting and useful information. To increase the interest of visitors, add links to the latest blog posts on the main page.
Contacts
Add the detailed contact information: address of service center (branches), telephone numbers, e-mails. Driving directions or Google maps will help your customers to easily find you.
It is better to place contact information in the header (so that the user immediately knows how to quickly contact the company employees) and in the footer of the site (so that he finds it if he missed it in the header). It is a good idea to create a floating button on the side of the page.
Add information about your working hours. If round-the-clock services are available, don’t hesitate to emphasize this fact!