Large scale graphics are used all around the world by businesses big and small and they have a lot of power when it comes to marketing. From notices of new businesses opening up, promotions which are about to begin, new products and even announcements, we use large scale graphics for a wide variety of tasks. Over the years we have become experts at producing high quality and impactful graphics, and today we are going to dig a little deeper into the secrets of producing such a graphic.
Printer
The first thing we must deal with here is the importance of a high quality printer in order to product these large graphics. Companies like Konica Minolta are responsible for providing these high end printing systems which are used for the production of the graphics, and without them we wouldn’t be able to produce the phenomenal designs which we can.
The Magic Number
The most important aspect of creating these large designs is the image quality, if you get that wrong then you will lose all of the impact which you were hoping to create. The magic number here is 300, this refers to 300DPI which is the optimum quality for large scale graphics. Anything less than this results in low quality, blurred and poorly colored images.
Fonts
We have learned a lot about fonts in recent years and the most important breakthrough was realizing that fonts have a direct impact on the psyche of those who are reading it. This is why we focus on using simple and easy to read fonts, which also tell a story. Matching up the style of the font with the message that is being given is a key area of large graphic design.
Space
The space of the image is often something which causes great consternation amongst marketers, and there is a temptation to fill up the space. Unfortunately however, given how much time a large scale graphic is likely to be looked at, filling up the space can result in lost information or failure to make an impact. This is why playing with the space and moving the key areas of the graphic around are so important, as this can have a huge bearing on the overall impression of the graphic.
Colors
Colors of course are important in the design of large scale graphic, both in terms of the overall impact the piece has, as well as the difficulty of creating a large scale graphic using various colors. The more colors and splashes of color which are involved in the graphic, it becomes far harder to create, which increases the amount of time and money which must be spent. In terms of the look of the graphic, we already know that like fonts, the brain reacts in certain ways to certain colors, and this is something else which we have learned to tap into.
The next time that you drive past a big graphic, think about all of the aspects which go into its design and production.