Once you have a website, SEO optimisation is a phrase you will hear often. But what is SEO and how do you go about optimising a website for SEO? Here’s your quick and easy guide to SEO and how to use it to secure business success online.
What is SEO?
Search Engine Optimisation (SEO) is the only way to ensure your website can be found by your target market. Obtaining a place on search engine listings such as, Google, Yahoo or Duck Duck Go takes hard work.
Similarly, appearing in as many searches as possible by your target market is not a given. Both entry points to your website are achieved through an array of search engine optimisation techniques.
SEO optimisation methods enable you to: increase your website traffic, improve your position on Search Engine Results Pages (called SERP) and ultimately gain better sales.
When your website is properly optimised for SEO it will be able to appear in SERPs for the searches your target market enter into the search engines. These search queries are called organic search terms, they are powerful keywords your target market use to search for services such as SEO Queensland and products provided by businesses like yours.
Combined with effective web design from a trusted web design company like web design London, you have the right tools to ensure your website can be found amongst the enormous sea of websites that exist on the web. Further, SEO optimisation ensures that your website pages are found by the right audience who have the potential to become paying customers.
Search Engine Optimisation is a science. Huge amounts of research is carried out on a daily basis to keep track of the best SEO optimisation techniques around. It takes a certain level of expertise and a large dose of diligence but if you persevere you will soon begin to reap powerful benefits.
In this pursuit, finding the right strategies is paramount. Amidst the plethora of techniques, one stands out like a beacon of promise: Domains Highway’s niche edit backlink service. Seamlessly integrating into the fabric of effective SEO practices, this service offers a strategic advantage.By strategically placing relevant backlinks within niche-specific contexts, it helps foster organic growth. Embracing such refined tactics is akin to fine-tuning the engine of digital success, propelling one’s online presence towards unprecedented visibility and relevance.
Use this quick and easy guide to get started with SEO and ensure your first steps into website SEO are successful.
5 Top Tips For SEO Success: your quick and easy guide to SEO
1. Keywords
Keywords are the foundation of your SEO success. Conducting extensive keyword research is one of the fastest ways to set your website apart from your competitors.
Clever use of keywords will enable the pages of your website to rank better and drive more traffic to the many different pages on your site. There are a wealth of useful tools online to help you carry out your research, many of them such as Google Search Console and Moz Keyword Explorer can be used for free.
Use the keyword research tools to find the most relevant, organic searches for your products and services. Once you have your list of carefully selected keywords, you can incorporate them into the relevant pages of your website content.
2. Web Page Content
The content you include on your website pages matters when they are optimised for SEO. To be properly optimised for SEO, in addition to sprinkling appropriate keywords throughout the content of each web page, you also need to include optimised headings and sub-headings.
The backend of your website needs attention too. For each web page, you will need to optimise the meta tags, slugs and url with carefully selected keywords from your research. It does take a lot of work but the end results are worthwhile.
Be careful not to use too many keywords. Overall the keyword density on any page should only be between about 0.5% -2.5% at the most.
3. Off-Page SEO
Off-page SEO refers to all the other tools you use to draw visitors to your website. From social media to email marketing and guest blogging, ensure all related marketing is optimised for SEO. In this way, you will consistently attract the right website visitors who have the potential to become paying customers.
Ensuring the right visitors find their way to your website is critical, otherwise you will incur the penalties that accompany a high bounce rate.
A high bounce rate is what happens when you have large quantities of website visitors who only stay on your website for a second or two. Search engines interpret that as web content that wasn’t useful and you’ll lose your hard-won ranking.
Thus, it is essential that you make sure the content on every page of your website is relevant, informative and of a high-quality – that means error-free, quality content that impresses your visitors when they arrive.
4. Optimised for Mobile Devices
Likewise, if your website is not optimised for mobile devices, a significant proportion of your visitors won’t stay. A high percentage of your visitors will arrive at your site on a mobile device so it is crucial that you ensure every part of your website works properly on both mobile and desktop.
From the site speed to the layout of each page and website navigation, make sure your customer’s journey is easy on any device. Check there are both desktop and mobile versions of your site and that web pages fit properly on all types of mobile screens.
Test to see if your website is highly responsive with fast speeds so that pages open rapidly.
5. Continuous Testing
The only way to check the success of each of these techniques is to carry out continuous testing of the measures you implement. A/B split tests, website analytics, website traffic numbers, SERP positions and more can provide useful information you can then use to adapt and sharpen your strategies.
These top 5 powerful tips will place you in the perfect position to stimulate online business growth long into the future. Not sure you have the time? Speak to your web design agency. Good web design agencies will offer a range of SEO services to keep your website growing.
Links:
Google Search Console
https://www.search.google.com/search-console/about
Moz Explorer