There are a lot of factors that influence the performance of your small business website hosting. 

Picking web hosting that offers steady uptime and excellent customer support might not be enough. A very crucial factor that most people overlook when choosing a web host is latency. 

Latency is the time that it takes a server to receive and process a user-made request. It can be altered by the location of the website audience and the location of the web host. Latency varies based on location, which means if you are closer to the data center, your website will have a better latency. 

So, if you want to get the best latency, you should store your website locally on a server in your country. Also, it is ideal to host locally if most of your target audience are locals. 

If your small business is based in London and if it targets local searches on Google as per the visitors, then a London web hosting server can offer a better performance and SEO advantages. 

How to choose the best web hosting for your London business?

Firstly, you need to get familiar with the word SEO. 

SEO which stands for Search Engine Optimization is a process to get free and organic traffic from popular search engines like Bing, Yahoo, Google, etc. 

The SEO of the website is usually dependent on a lot of factors that are divided into two different parts. These are off-page SEO and on-page SEO.

On-page SEO is a very crucial part because it lets search engines like Google know that your website is ready to deliver information to visitors. There are a lot of things to cover to ensure that your on-page SEO is friendly, and page speed is one of them. 

If you are looking for the best web hosting service in the UK, there are some factors you should first consider before making your decision. 

These are the four major factors you should consider if you want the best web hosting for businesses in the UK. 

Speed

The most important factor you should consider before opting for a web host is speed. The time it takes for your page to load plays a vital role in the ranking of your website on search engines. If your page speed is slow, most search engines won’t allow your website to pop up in the first page. Sometimes, they penalize your domain for poor loading times. You need to go for a web host that offers premium specs for page speed and loading times.

Uptime

Another essential factor to consider when choosing the best web host is the uptime percentage. This is crucial because it can make your business website a success or a failure. If the web host provider does not make maintaining the uptime a priority, then you stand to lose from your earnings. Furthermore, if your site experiences a lot of downtimes, it will bring harm to the long term SEO of your website. This will make potential customers unable to access your site, and you could lose a lot of money. 

Support Quality

Support quality is not a criterion for ranking your website, but a lot of attention should be given to it. Most users don’t give much value to customer support, except they have issues that need sorting out. Excellent customer support can help you solve your problems in mere seconds, which will help improve your experience with the hosting. Because you certainly want to avoid your website not loading or being live. This is why it is imperative that you choose a web host that has a good reputation for their customer support.

Data Center

This is also a significant factor to consider when choosing a web host. The data center, which is also known as server location influences the speed of your website directly. You should consider the area where your servers are located, as this can determine whether your website would be able to load within a second. If the data center is close to your visitors, it will ensure that they are able to load your website in a second. 

Those are the major factors to consider when choosing a web host, and SeekaHost is a web host that offers all that and more.

What SeekaHost can offer to London Business Website Owners

SeekaHost is a widely known London based web host that was launched in the year 2018 by Fernando Raymond as a seperate entity but has been around since 2000. The company was run under ClickDo Ltd. until in ventured to become a UK based Limited Company with a global presence.

SeekaHost possesses a high-end infrastructure, data centers in multiple locations, and friendly 24 hour customer support, which makes them come out on top when compared to other web hosts. 

SeekaHost has been highly rated by many users as the best web hosting for business solution available, while also being budget-friendly and you can check their Trustpilot reviews for reference. 

SeekaHost offers fantastic page speed, premium servers, and rarely faces any downtime even for an extended period. They offer technical expert customer support and customers can use the traditional cPanel, Plesk or SeekaPanel to manage their sites. 

They also provide you with features such as one-click script installer and support with other technologies like MySQL, JavaScript, PHP, and many others. Starting at just £1 per month for starter level cheap WordPress hosting plans it certainly is a more affordable option compared with other web host plans. 

So, if your London business is still growing and you are just starting out with your business website, you should give the London server hosting provided by SeekaHost a go. 

Author bio:

Manuela Willbold – Online Media and PR strategist

I am a regular blog contributor on various news magazines and manage the PR for ClickDo and SeekaHost. I have taken a summer course at the London School of Journalism, a one-day course at the City of London University in writing for the web and am myself a course instructor at the SeekaHost University where I teach SEO content writing.

@TechmashUK #TechmashUK