Most console games take a huge number of people years of hard work to develop. Unfortunately, that hard work is never a guarantee of success. To make sure any game turns a profit, it’s massively important for brands to get the initial announcement of the new title right. Failure to do so could see lots of potential customers put off buying it before it even hit the shelves. With this in mind, here’s a look at three important things games companies need to consider when marketing their games.
Can everybody hear about the latest release?
When marketing a new game, there are a lot of different audiences to think about. For example, the marketing companies need to make sure they’re producing articles and trailers in all of the different languages of the audiences who might play this game. It’s also important to market these games to people who might be buying these games for other family members as a gift. One audience that many marketers often forget about though is those with a disability. Over the last few years, the gaming industry has come a long way to making games a lot more inclusive. The big console developers have made specialist controllers to help those with certain disabilities. There are more settings than ever to help those with hearing or sight problems. Unfortunately, these people will only know about these developments if the marketing of them is just as accessible. Before any developer announces a new game, it’s important for them to consider the digital accessibility of their marketing campaign. Things like adding subtitles and audio description to videos are very easy to do, but can make a huge difference to exactly how many potential customers you’re reaching.
Does the imagery look good
No matter how much you write about a game, and how many good reviews you receive online and in magazines, most gamers will still judge a new game from the look of the graphics and gameplay in the trailer. That’s why it’s so important that brands make sure they’re happy with the look of every aspect of the game before it’s released. One great example of this is the recent Sonic The Hedgehog movie. Many fans criticised the look of the famous gaming character so much when the initial trailer came out, the makers of the movie actually went back and redesigned the animated character. This change made sure it was still a success in the cinemas, but they could have avoided a lot of bad press by checking it with trial audiences before it was released.
Will the developers be able to have the game ready by the release date
One of the most important things games will want to know when looking at marketing for a new game is exactly when they’ll be able to play it. Any delays to the release date first marketed can lead to a lot of disappointed fans, so it’s important that any date a brand markets is a date their developers can realistically have their game finished by.
Get these tips right and the chances of success will be much greater.
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