A new partnership between the children’s toy and gadget online marketplace Xplora and the makers of The Hundred smartwatch has been announced. This will mean that this summer, kids and parents will be able to stay in touch, while on holiday, at home or out at the shops, clearly, this can offer great peace of mind and the kids can also have a bit of fun with their new devices.
Xplora today announce a multi-year deal to become the Official Children’s Smartwatch Supplier of The Hundred.
The technology company was founded in 2017 to help children enter safely into the digital world and having a better balance between screen time with physical activity.
The Xplora watches are ideal as a first phone allowing children to make and receive calls to a list of approved contacts, send messages and emojis and even take photos. The innovative Goplay platform encourages children to be more active by rewarding steps taken with Xplora coins (every 1,000 steps is equal to 1 Xplora coin) which can be redeemed on the platform for physical prizes and also can take part in competitions.
Xplora will launch a new The Hundred themed Goplay campaign in the lead-up to the tournament, throughout which, kids throughout the UK can compete both individually and as part of a favourite team.
The Hundred launched last summer to packed crowds across England and Wales, exciting cricket fans new and old with its innovative mix of high energy sporting action and epic entertainment.
In addition, The Hundred and Xplora will give away 100s of Xplora smartwatches to children across England and Wales through competitions and promotions this summer.
Inspiring more children to pick up a bat and ball is a key objective of cricket’s newest competition. Over 105,000 children played All-Stars and Dynamos Cricket in 2021 during a record-breaking summer of participation. Dynamos Cricket, linked directly to The Hundred, introduced kids to the game and gave participants experiences such as a coaching session on Lord’s Nursery Ground.
The Hundred is committed to opening cricket’s doors to all those that want to play the sport, regardless of their gender, ethnicity, background or ability and last summer’s All-Stars and Dynamos programmes saw 27,000 girls, 13,000 children from ethnically diverse backgrounds, and over 3,000 disabled children pick up a bat and ball.
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