Digital marketing is one of the most influential and therefore powerful methods of promoting your business, establishing the brand and your presence within the market, boosting sales, and therefore making your company more money.
As a result, it pays to stay up-to-date and regularly informed of each change and new trend which occurs within this particular field so here, for your information, are the top five latest predicted trends in digital marketing.
First Party Data
One of the overarching shifts in the way digital marketing is predicted to move forward is with the use of cookie-less online marketing and favouring first-party data collation and analysis instead.
The use of first-party data, which is essentially every bit of information which your business discovers about your customers in a first-hand context, results in no extra cost to your company, information on a real-time basis, and a way to combine data streams to produce an accurate result.
Outsourcing
Another extremely popular trend within the world of digital marketing is for a company, regardless of the industry in which it operates, to outsource the entirety of its digital marketing functions.
A reputable and established Digital marketing agency in essex will ensure that every marketing campaign is up-to-date in terms of themes, interactive when appropriate, improve the overall efficiency and effectiveness of the campaign, and provide access to the latest digital marketing technology and software.
AI Content Writing
AI (Artificial Intelligence) content writing is rising exponentially in popularity, both in this country and internationally, amongst a plethora of different businesses.
The use of AI content writing technology will not only go to ensure that your content, across your various social media platforms as well as on your official company website, is posted in a timely fashion, but is entirely relevant to the current products or services your company is focused upon.
Marketing Ethically
Finally, and certainly, not before time, businesses across the spectrum of industry are waking up to the fact that ethics mean something, not only to other companies and business experts, but to their consumers and customers as well.
There are plenty of different ways to engage in more ethical digital marketing in the future, including the following:
- Avoiding prejudice and discrimination of any kind
- Ensuring that model decisions are explainable and clear
- Frequency capping to improve levels of customer satisfaction
- Always striving to protect consumer privacy and data
- Avoiding making unnecessary and false claims and comparisons
TikTok Social Media Marketing
Finally, with social media seemingly being here to stay, both in a professional and business context as well as a personal and individual one, it is also important to use the most popular and influential social media platform: TikTok.
Using TikTok as part of your digital marketing strategies would be a wise and increasingly popular choice, especially going by a recent study which discovered that approximately one in ten owners of a company, regardless of size, utilises TikTok to promote their business.
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