Putting a product out into the world in the hope of bringing in customers who will purchase said item seems simple. However, customers are ever more discerning in a market over-saturated with goods for sale and an ever-tightening squeeze on people’s disposable income. When advertising a product, it needs to look significantly better than the competitors to convince onlookers to become buyers. For effective advertising, getting the best pictures of your product is more important than ever.
Lighting
Correct lighting has a significant impact on how a photo turns out. Get it wrong, and the subject can be hard to see correctly or might not even appear to be the focus of the image. For an outside photo where it’s unavoidable having the sun behind the subject, using the flash somewhat counts the glare of the sun. Indoors, taking the time to light your product correctly will ensure it stands out effectively.
Editing
Getting the perfect photo is sometimes not possible, but plenty of helpful editing programs let you tweak the image for a better result. You can find a background remover online that enables you to snip part of an image out of its background. This process has many valuable applications, from creating a group shot with everyone smiling to brochure design. Other uses for editing apps include removing unwanted blemishes and applying filters.
Equipment
Depending on what you’re trying to capture images of and what advertising mediums you plan to use, the equipment used can be essential to consider. Selling items on Vinted for spare cash don’t need anything fancier than a half-decent smartphone. You may want to consider a DSLR camera and lighting equipment for more complicated shots. Regardless of the camera used, a tripod will let you take steady, non-blurry photos every time.
Photo Composition
If photographing a single item, have it be the only item in the shot and use a neutral background for contrast. If trying a scene shot, set the camera up on the tripod and check the scene composition through the lens. Unless advertising the effectiveness of camouflage, the product needs to feature in the scene rather than get lost in the surroundings. Tweak the lighting and placement until you’re happy, then take photos. Doing so will result in fewer images to sort through after the shoot.
Have Fun
Once you understand the basics of photography, figure out what style works best for your advertising campaign. Have fun playing around with different compositions, lighting, and focus. Finding that unique angle can give your company an advantage over the competition by catching customers’ imagination. And if you’re enjoying your product and having fun with it, that’ll show through in your broader advertising, adding another element of desirability.
When you take the time to show your product in the best light, you’ll get the best photos for advertising purposes. It may be a single item against a white background or a well-posed scene to highlight its appeal. Either way, your advertising campaign will significantly benefit.
