A criminal defense attorney is one of the most sought after types of attorneys due to the nature of their work. However, some people fail to find the right defense attorney on time and end up with a state provided attorney who might not be invested enough in their freedom. However, with the high number of attorneys in the market, it is important as a criminal attorney to know how to advertise and market your services so that you can get enough business.
Digital Marketing in Criminal Defense Advertising
Digital marketing has come a long way from marketing small household products to marketing professional services such as legal services. Though a lot of attorneys still don’t advertise their business, it is a fact that they are losing out to more tech-savvy attorneys who understand the power of digital marketing.
As a defense attorney, your main objective when advertising is to showcase your experience and skill. Therefore, you will need the right tools to do this. The most important tool for advertising for criminal defense attorneys is one which allows you to market your services even as you respond to changing legal landscape and showcasing your knowledge of new laws and regulations. Therefore the best tool is blogging and managing a good social website.
Managing Websites and Social Media
A professional website for your criminal defense practice is crucial because it is only through your website that you can effectively showcase your skills and competences. Your website should be dynamic but light enough to load in any mobile device. You can easily improve your ranking by getting Search Engine Optimization (SEO) as part of your digital marketing. Consider hiring a professional to handle your SEO and AdWords since you will probably be too busy handling the avalanche of clients streaming in.
A blog allows you to interact with the public and you can also show your knowledge of laws and regulations as they come. Your blog will also help you to answer questions and highlight the areas of law that will likely impact your potential clients. By telling the public how much certain services cost, then you have an advantage since your clients will already know that you understand the law and what your costs are.
Creating Content for Your Digital Media
Just like any other advertising or marketing campaign, you will need to create content consistently to keep your client base informed. It is important to note that you will need to focus on acquiring more market as compared to retaining your market base. This is because an attorney rarely represents the same client for a criminal offense more than once. Therefore by focusing on customer acquisition, you should create content that first introduces your firm and you as a brand representative of your firm.
The key is to create awareness of your brand and your key competences. Once you have attained this, you should continue with brand engagement that focuses on awareness of your services as well as awareness of the legal landscape.