Search Engine Optimisation requires a variety of on-site and off-site improvements that demonstrate how user-friendly and helpful your content is to Google’s users. Though professional link building services and guest-posting is a great way to build up your back-link profile, they are only the tip of the iceberg. Building up an active following and encouraging your followers to talk, write about, and create content with your products or services is far better to build up an organic and natural backlink profile that will see huge returns on your investment.

Starting such a following can feel like a nightmare, which is where these top five digital marketing tips come into play:

Influencer Marketing

Influencer marketing isn’t dead; it has just shifted from the biggest accounts to niche ones. A lot of top influencers even just a few years ago were found out to have fake followings and fake engagement rates. By scaling your attention down to niche influencers — who may only have a few thousand followers but built that following up organically and who actively engage with their followers — you have a much better chance at growing your own audience.

You need influencers with integrity so that their followers will listen to their recommendations about you. You don’t need to get in touch with these influencers on your own either. Instead, you can get help from the top influencer marketing agency in London England.

PR Marketing

PR marketing is a very smart way to get your link and your brand published on quality sites. You simply need to know which sites will be most interested in your brand. A local business will be able to get published on a local magazine or news site much easier than global or internet-based brands, for example, and the same applies to niche sites.

Look through their content, see what they publish, and work to emulate them. If local news sites publish stories more often when a business hosts a charity event, then host one.

Social Media Marketing

Links and reshares on social media might not be worth as much to your backlink profile, but they do help build up a natural profile and, more importantly, are key to bringing in organic traffic to your site. Work to increase your presence on social media, particular in regard to mentions and shares, to improve your backlink profile and SE ranking.

Collaborative Marketing

Collaborate with other businesses, artists, and organisations to promote your business or product. If you sell a product, for example, you can collaborate with high-profile artists to get their artwork on your product (as well as a share of the sales or an upfront fee). The artist will want to advertise their artwork on your product, and will in turn, work to market your product on your behalf. Collaboration is a smart way to introduce your brand to new markets and build on your company profile.

Content Marketing

Content marketing and SEO take like a duck to water, and in fact, many will argue that you cannot adopt a great SEO strategy without also investing in your content. A great content marketing strategy, however, means so much more than maintaining a great blog. You need to be prepared to create valuable content on all your social media profiles, white papers, industry reports, guides, and so much more. To be a true success, it needs to be more than just users looking at your content, but others in your industry as well.