Promoting your brand at trade shows is an excellent way to be visible and connect with the potential audience. You can also attend such events to network with industry leaders, launch new products, and gather feedback from your audience. However, building an exceptional presence at a crowded event takes a lot of work. You need a strategy to get attention and hold it amid a crowd of famous brands and flashy booths. Luckily, you can rely on technology solutions to set yourself apart. Here are some surefire tech tips to win at your next trade show event.
Use gamification to impress the visitors
Nothing works better than gamification for impressing the audience. Think beyond the regular dart and board games and gamify your booth with gaming apps, virtual prize wheels, and social media contests. Rest assured, you will see visitors coming in large numbers as the word spreads across the venue. Everyone wants to try their hand at an interactive game because it is engaging and entertaining.
Set up a cellphone charging station
The easiest tech tip to use tech to create a buzz at a trade show is by setting up a cellphone charging station. You need not do a lot to attract the audience with this idea because the service is alluring enough. People carry cell phones these days, and they need to charge them at some point. A booth offering the facility is an attractive place for trade show visitors. While visitors are around to charge their devices, they will be happy to check out your brand and product.
Grab attention with video walls
Think beyond the conventional signs and banners to attract attention and get the audience hooked on your brands. Video walls make a great idea for high-tech trade show displays that create a great first impression. You can go the extra mile with creative videos showcasing your brand story, product highlights, and customer testimonials on the video wall. Think of unique content to get the traffic surging for your booth!
Try a virtual product demo
Getting the audience to your booth is only half the work. The real task is to generate their interest in your product and create a memorable brand experience for the visitors. You can try a virtual product demo to cover both fronts. Augmented Reality and Virtual Reality technologies can help you create immersive experiences for the audience. Since they are as good as interacting with the products in real-time, you surely have a chance to win some customers for the long haul.
Leverage social media for the buzz
Creating an impressive event presence with technology goes beyond interactions on the ground. You can create buzz around your brand on social media before and after the event. Start by sharing interesting posts to get the audience’s attention and host contests to retain it as well. You can even ask the visitors to share their feedback on social media platforms after the event. It is a good way to keep the conversation going.
Event tech need not be fancy and expensive. Even these basic solutions can take you a long way in building a compelling and memorable presence for your brand.
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